Zindigi Teams Up with Punjab Govt to Digitize Waste Management in ‘Suthra Punjab’ Initiative

Summary:

• Zindigi partners with Punjab’s waste management companies to advance digital solutions.
• The collaboration marks a significant step in the “Suthra Punjab” initiative led by Chief Minister Maryam Nawaz Sharif.
• The initiative aims to improve waste management efficiency and create jobs through digitization.

In Lahore today, a key development unfolded with Zindigi, powered by JS Bank, signing Memorandums of Understanding (MOUs) with waste management companies across Punjab. The ceremony, held in the presence of Punjab’s Minister for Local Government Zeeshan Rafiq and other officials, represents a major leap forward in the “Suthra Punjab” initiative spearheaded by Chief Minister Maryam Nawaz Sharif. This initiative aims to digitize local government services to improve cleanliness and quality of life throughout the province.

The partnership will integrate digital solutions into Punjab’s waste management sector, facilitating seamless fee collection and payment processes for both businesses and households. Zindigi will play a crucial role in this modernization effort, which involves eight waste management companies from the province. The new system will enhance operational efficiency and transparency, aligning with the objectives set by Chief Minister Sharif.

Minister Zeeshan Rafiq praised Zindigi’s role in supporting the “Suthra Punjab” initiative, noting that the project will improve waste management practices and contribute to job creation. Rafiq highlighted that the initiative aims to generate around 100,000 new jobs within the first six months, reflecting the government’s commitment to providing maximum facilities and advancing digital adoption. He emphasized the need for Punjab to become a digitization-friendly province as cash payments become less common worldwide.

Noman Azhar, Chief Officer of Zindigi, expressed enthusiasm about the collaboration, underscoring Zindigi’s commitment to advancing Pakistan’s digitization efforts. He acknowledged the contributions of various officials in driving the project forward and emphasized the positive impact on waste management processes through digital solutions.

This collaboration signifies a significant step toward enhancing waste management efficiency and transparency in Punjab, contributing to a cleaner and greener future for the province.